Calling all chocoholics

Just when you thought there weren’t enough niche social platforms out there – the Swiss have launched a social network for chocolate lovers:

 “Modeled on successful precursors like Facebook and MySpace,, based in the small town of Pfaeffikon near Zurich, provides a virtual platform for people who share a love of the sugary treat that is the country’s trademark.

[ . . . ]

The virtual balance of the chocolate-lover’s account can then be converted into real chocolate — handmade by and shipped to 15 countries worldwide.”

Facebook may be many things, but as of yet, it has not offered me free chocolate. This is essentially a branding campaign for myswisschocolate, but it’s getting a lot of PR and press worldwide, proving that even in the social era, people still like their chocolate rich, creamy and non-virtual.

So far, it’s only available in Europe, much to my disappointment. But as a self-professed chocoholic, you better believe I’ll be keeping my eyes open to see if it shows up in North America.