Just get moving: Overcoming digital paralysis

moving-day I’ve finally up and moved. Welcome to my new home here at WordPress. And, apologies for being out of touch for so long.

See, when I started this blog back in 2010 over at Typepad, that platform was all kinds of modern and full-featured. But, digital years are like dog years. Seven years later, my non-mobile responsive site on a limited-access platform wasn’t looking so new and shiny anymore.

I knew I had to migrate the blog over here. I just never seemed to get around to it. Despite being in the industry for fifteen years, my actual technical skills are fairly limited. I’ve set up WordPress blogs before, and I knew how easy it was to fall down the rabbit hole of trying to figure out how to do those million things right, from design to functionality to site admin.┬áThe actual work involved felt daunting. Because I never felt like I had enough time to finish the task, I never actually started it.

I’d fallen into the classic digital paralysis trap: Because I couldn’t do everything, I stopped myself from doing anything. Which is why it’s been nearly two years since my last post.

Oops.

The thing is, plenty of companies suffer from digital paralysis, too. The rate of change in digital is too fast for most corporations to keep up.

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7 useless facts about your personas

Aaahh, personas. Those imaginary people that all planners invent to help inspire our marketing.

At their best, personas are like our childhood imaginary friends – so real that we can almost hear their voices in our heads. At their worst, they’re cardboard-cutouts, boring “average” people designed to appease everybody and please nobody, with 2.1 kids and a dog, who haven’t existed outside of a Norman Rockwell painting in half a decade.

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