Like most people, I’ve had a lot of bad first dates in my life. In fact, my single life was full of cringeworthy first dates that could charitably be described as good story fodder. Luckily, as a marketing strategist, I love a good story, and it’s recently occurred to me that, while these dates were each bad in their own unique ways, they actually had a lot in common with bad marketing strategies.
Most of my bad first dates were with nice people who made one of two seemingly opposite-yet-related errors. And these are the same errors I see a lot of businesses make in their marketing strategies.