Are we seeing a trend towards more anonymity online? What are the implications of increased anonymity? Does being anonymous necessarily mean having something to hide?
These are some of the questions that Mitch Joel asks in today’s blog post: The Next Big Thing Online Could Well Be Anonymity:
The knee-jerk reaction to anonymity is that the person creating the content has “something to hide.” It’s logical, but it’s not the entire story. Some people simply feel more liberated to speak their mind knowing that who they are will not become a focal point within that discussion.
(Full disclosure: I’ve been working for Mitch and the team at Twist Image for a little over three years now. You’ll likely see quite a bit of content from the folks at TI on this space. That’s what happens when you’re lucky enough to work with smart people who write thought-provoking content.)
I think an excellent point has been raised here. And it occurs to me that we may be talking about the wrong thing. Instead of “anonymity” versus “transparency”, are we really not simply talking about compartmentalization? Or, to put it another way, a personal version of multibranding?
In fact, I think this is a particularly appropriate topic for the inaugural post of a new blog, launched by a person with a digital presence in quite a few arenas. So here goes:
Continue reading “Anonymity, compartmentalization or multibranding?”