I’m writing this about nine weeks into lockdown, during the biggest pandemic of the century.
2020 wasn’t supposed to be like this. The year started with optimistic projections. The global economy was healthy and robust, with the OECD projecting lofty growth among both G20 and developing countries. It was to be an Olympic year. Unemployment was down. Living standards were up. Digital advertising revenue was forecast to grow by nearly 11%, to a whopping $326 billion.
And then everything changed.
Continue reading “Marketing during COVID: A 4-step plan”
Hockey season is back. And you know what that means, right? Yep, time for more what-hockey-can-teach-us-about-marketing posts. (Come on, you know you love them.)
This week, the social webs are abuzz with the series of videos being released by new NHL disciplinarian Brendan Shanahan, explaining each disciplinary decision being made. The videos, released after each controversial call, suspension or – conversely – decision not to suspend a player – explain, in a matter-of-fact tone, the reasons behind the decision.
Hockey bloggers and journalists are agog over these videos. Here’s why marketers should be paying close attention:
Continue reading “The Shanahan videos: Lessons from the NHL on social media crisis management”