Hockey season is back. And you know what that means, right? Yep, time for more what-hockey-can-teach-us-about-marketing posts. (Come on, you know you love them.)
This week, the social webs are abuzz with the series of videos being released by new NHL disciplinarian Brendan Shanahan, explaining each disciplinary decision being made. The videos, released after each controversial call, suspension or – conversely – decision not to suspend a player – explain, in a matter-of-fact tone, the reasons behind the decision.
Hockey bloggers and journalists are agog over these videos. Here’s why marketers should be paying close attention: