Oscars 2020: Retail marketing lessons from the red carpet

It’s Oscar time once again. And, more than just predicting the winners and losers of the best picture race, the big question on everyone’s mind is: Who will be the best and worst-dressed stars on the red carpet this year?

As both a digital strategist and avid pop culture consumer, I tend to watch these award shows with interest. After all, celebrities in today’s culture are more than just people; they are actively managed brands. Retail brands can learn a lot from Hollywood celebrities this season: How to make a splash, how to project confidence, how to generate positive buzz without compromising their reputation, and how to get a return on their often considerable investment.

Here are 4 lessons from the Red Carpet that retail brands can incorporate into their digital marketing strategies:

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