It’s Oscar time once again. And, more than just predicting the winners and losers of the best picture race, the big question on everyone’s mind is: Who will be the best and worst-dressed stars on the red carpet this year?
As both a digital strategist and avid pop culture consumer, I tend to watch these award shows with interest. After all, celebrities in today’s culture are more than just people; they are actively managed brands. Retail brands can learn a lot from Hollywood celebrities this season: How to make a splash, how to project confidence, how to generate positive buzz without compromising their reputation, and how to get a return on their often considerable investment.
Here are 4 lessons from the Red Carpet that retail brands can incorporate into their digital marketing strategies: