A number of years ago, I signed up to a free travel website to blog my travels. The site provided the opportunity to upload text and photos from the road, and to share links to the blogs. It was a fun way to involve my friends and family in my travels, and to chronicle and journal my experiences as I went along.
Fast forward a few years. The company has been acquired by a large parent company that is well known in the travel industry. All travel blogs have ads woven through them, and the only way to shut off the ads is to sign up for a paid premium account. Fair enough; they have to make their money somehow. The blogs themselves are restructured in a way that implies the promotion of specific hotels or locations, using text scraping from the entries. Not cool, but also somewhat understandable.
But a few weeks ago, I was rather shocked to find that my photos and blog entries had been mashed up to music and posted to YouTube as slideshows, promoting the blog site's parent company. I was never asked or even notified of this, and only found out months later when I stumbled on them in a Google search.
But as a marketing tactic, I rate this kind of tactic as a massive Fail.