I’ve finally up and moved. Welcome to my new home here at WordPress. And, apologies for being out of touch for so long.
See, when I started this blog back in 2010 over at Typepad, that platform was all kinds of modern and full-featured. But, digital years are like dog years. Seven years later, my non-mobile responsive site on a limited-access platform wasn’t looking so new and shiny anymore.
I knew I had to migrate the blog over here. I just never seemed to get around to it. Despite being in the industry for fifteen years, my actual technical skills are fairly limited. I’ve set up WordPress blogs before, and I knew how easy it was to fall down the rabbit hole of trying to figure out how to do those million things right, from design to functionality to site admin. The actual work involved felt daunting. Because I never felt like I had enough time to finish the task, I never actually started it.
I’d fallen into the classic digital paralysis trap: Because I couldn’t do everything, I stopped myself from doing anything. Which is why it’s been nearly two years since my last post.
The thing is, plenty of companies suffer from digital paralysis, too. The rate of change in digital is too fast for most corporations to keep up.
Continue reading “Just get moving: Overcoming digital paralysis”
The 2015 Canadian federal election campaign has been marred with a series of embarrassing gaffes and candidate resignations.
The most well-known example is probably #peegate, where Tory candidate Jerry Bance was caught on video urinating in a coffee cup and forced to step down in embarrassment. Another Conservative candidate, Tim Dutaud, was also forced to resign after videos surfaced of him making harassing prank calls.
But it’s not only the Tories who’ve been caught with their pants down — in the case of Bance, literally — here. All the major parties have been caught out in scandals during this campaign, with candidates being forced to step down due to Facebook posts, Twitter tweets and other offhand comments coming to light — some of which were posted years ago. From racism to sexism, from drug references to Nazi comparisons, a casual observer of this election would be forgiven for thinking that the only people running for leadership of this country are the worst of the worst of our citizens.
It begs the question: Have our political candidates gotten worse? Or has the internet’s memory simply gotten better?
Continue reading “The internet’s long memory: Politics in the era of social media”
Happy 2015, everyone! We’re now midway through the (twenty-tens? teens?) and I am fully expecting my hoverboard and flying car to arrive any minute now.
But, with this new year comes a flurry of new crackdowns on the entertainment content that I, and millions of others, can access.
- Canada’s ironically-named Copyright Modernization Law went into effect January 1st. A law so ridiculous that it only could have been written by politicians, the Copyright Modernization Law will require ISPs to send out a warning email to people who download copyrighted content. This email will apparently have no effect other than to clutter up our already-crowded inboxes, though copyright holders could theoretically choose to sue (but they probably won’t).
- The Pirate Bay, a large and popular torrent file-sharing site, was shut down when its Sweden headquarters raided last month, and its founders were arrested. This prompted everyone to, well, simply move to another torrent site, of which their are dozens. Also, the Pirate Bay is reportedly coming back online under new management in February.
- Now, in yet another attempted blow to grey-market content consumers everywhere, Netflix has announced that it is cracking down on VPN and proxy users.
Continue reading “It’s 2015, but our content laws are stuck in last century.”
The IndieGoGo campaign looked fantastic. A friend had shared it on her Facebook feed last fall, and I clicked through, intrigued. It was an advance-fund crowdsource model, whereby an entrepreneur raises production capital by accepting pre-orders to ensure a minimum quantity. The product idea sounded brilliant, simple and well thought out. On video, the founder came across as smart, enthusiastic and passionate. I hit “fund” almost immediately.
A year later, and I still haven’t received my product. The founder’s Facebook page and IndieGoGo campaign site is full of similar angry complaints from other backers demanding refunds. Slow shipping, product delays, poor communication. And so on, and so forth. IndieGoGo won’t get involved — it’s not their policy to do so. There’s a chance I’ll still get the product eventually, but I’ve basically written it off at this point. I took a risk. It didn’t pay off. And I’m hardly the only one.
From Kobe Beef Jerky to the GoBe wristband, the media abounds with stories of crowdfunding fraud. Some of these projects are blatant scams, with the intent all along to defraud backers. Others fall into a bit more of a grey area, starting off with good intentions on behalf of the initiators, but turning sour when the project hits a few speedbumps. It’s enough to make everyone a little wary of crowdfunding, even — or especially — when a project sounds really, really great.
Continue reading “Flies in the ointment: Will fraudsters kill crowdfunding?”
By most accounts, Bixi — Montreal’s much-loved bike-sharing service — is a runaway success.
It has thousands of impassioned riders who use it to get around for 7 months a year. It has boosted cycling culture and encouraged more bike lanes and safety measures to be put in place. It has gotten otherwise inactive people exercising more. It frees up road and transit capacity, it’s good for our health, it’s good for the environment, and — for a time — it was good for our city’s image. The bike’s designs won awards and were sold and adopted in a dozen other cities around the world. For a time, Bixi was Montreal’s darling.
Ah, but here’s the rub: It’s not making money.
In fact, it was bleeding so much cash and had racked up so much debt that it had to file for bankruptcy and get taken over by the city.
And that is a very, very big problem for Bixi. So big, in fact, that you merely have to mention the word “Bixi” to just about anyone, and the first thing they’ll say in response is “they’re in financial trouble, aren’t they?”
The thing is, those folks aren’t wrong. Bixi isn’t profitable. But does that mean it’s not successful?
Continue reading “Defining success by the right metrics: The case of Bixi”
Aaahh, personas. Those imaginary people that all planners invent to help inspire our marketing.
At their best, personas are like our childhood imaginary friends – so real that we can almost hear their voices in our heads. At their worst, they’re cardboard-cutouts, boring “average” people designed to appease everybody and please nobody, with 2.1 kids and a dog, who haven’t existed outside of a Norman Rockwell painting in half a decade.
Continue reading “7 useless facts about your personas”
Companies spend big bucks to bring traffic to their websites and digital campaigns. But what are they doing when they get there?
A poorly thought-out website, ill-advised choices about ads or features, or lack of consideration to user experience can lose your visitors before they even get through the door.
Every day, I’m involved in this kind of thinking in my professional capacity. But sometimes it’s helpful to take a step back and think about these things not as a marketer, but as a user. Nothing crystallizes that more for me than when I am helping my non-tech-savvy mother learn how to do something or other online. And it led to my thinking about some of the worst decisions that digital marketers can make, which are sure to lose them some customers.
Here are 5 of my pet peeves, in no particular order:
Continue reading “5 ways to piss off your web visitors”
I’ve nearly always had a very tough time explaining my job to anyone outside the world of advertising.
When I first started out in account services, it was difficult enough to explain my job. “Account (coordinator/manager/supervisor/director), what does that mean?” I’d get asked by everyone from my mother to my friends in more tangible fields like medicine or law. Some folks would confuse the role with that of an account manager in a sales organization; others would assume that every advertising job was in the creative department. Over the years, I tested out various answers to this question, the most expedient of which might have been “I’m a juggler in a 3-ring circus”. But, as a great scene in this week’s episode of Mad Men shows us, the job of account man (or woman) has been around for decades and has been misunderstood for just about the same length of time:
Pete Campbell: “So, I manage those accounts.”
Émile Calvet: “I don’t understand. What do you do every day?”
Pete Campbell: “Well, what do you do? You’re a scholar and an intellectual, right? Actually, from what I hear, you’re a bit of a trailblazer. [ . . . ] I bet the world would be better off if they knew about the work you were doing.
Emile: You are very kind.
Pete: That, Émile, is what I do every day.
– Mad Men, Season 5
Strategic planning has always been a core component of my job, but it’s only in the past few years that the word “strategist” has appeared on my business cards. And here, it seems, I’ve finally found a title that’s even tougher to explain than account services.
Continue reading “On being a strategist”
You've probably heard everyone from bloggers to writers to watchdog groups decrying the fact that, when it comes to Facebook, Google or Twitter, you're not the customer, you're the product.
It's true, after all. These companies make their money by selling advertising space and by collecting and selling your personal data. The more data they collect from you, the more money they make. Everything from your Google search history to your favourite books and movies listed on your Facebook profile is gold to companies who have figured out how to turn this into a profitable revenue model.
People have been decrying this for years. When Mark Zuckerberg declared – almost two years ago – that the age of privacy is dead, he was skewered by the media almost as badly as his movie version was in The Social Network. After all, nobody likes to feel like the product. It's demoralizing, right?
Maybe. But maybe not. There have got to be some benefits to being the product. So for my 2012 New Year's Resolution, I've decided to make peace with the whole concept. After all, if you can't beat 'em, join 'em.
Therefore, here are my top 5 (ever so slightly tongue-in-cheek) reasons why Being The Product isn't so bad, and is actually kind of cool:
Continue reading “How I learned to stop worrying and love Being The Product”
By its very nature, estimation is a game of unknowns. When we make projections for budgets, revenue or returns, we base them on a series of wobbly assumptions. Each assumption in itself might be somewhat reasonable, but the more of them we put together, the shakier the foundation is on which we build our estimate… and the more likely the estimate is to collapse in a heap.
The fact that we base so much of our decision-making on these estimates ought to be worrisome, when we consider how they’re actually built in the first place.
Continue reading “The trouble with estimates”