Oscars 2020: Retail marketing lessons from the red carpet

It’s Oscar time once again. And, more than just predicting the winners and losers of the best picture race, the big question on everyone’s mind is: Who will be the best and worst-dressed stars on the red carpet this year?

As both a digital strategist and avid pop culture consumer, I tend to watch these award shows with interest. After all, celebrities in today’s culture are more than just people; they are actively managed brands. Retail brands can learn a lot from Hollywood celebrities this season: How to make a splash, how to project confidence, how to generate positive buzz without compromising their reputation, and how to get a return on their often considerable investment.

Here are 4 lessons from the Red Carpet that retail brands can incorporate into their digital marketing strategies:

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Sex, Drugs and Monkeys: Lessons from the Cannes Lions

Last Monday, I went with a group of colleagues to Cinéma du Parc to watch the screening of the 57th annual Cannes Lions Film Festival.

I’ve been spending my hard-earned cash on the privilege of watching advertisements for a number of years now. Invariably, there are some brilliant ads, some so-so ads, and some ads that – as they say in the military – induce genuine whiskey-tango-foxtrot moments. Purely from an entertainment standpoint, the show was well worth the price of the $7 ticket.

But to us marketers, the Lions offer more than just a fun night out. Here are some lessons from Cannes that we can apply to our work every day:

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