Companies spend big bucks to bring traffic to their websites and digital campaigns. But what are they doing when they get there?
A poorly thought-out website, ill-advised choices about ads or features, or lack of consideration to user experience can lose your visitors before they even get through the door.
Every day, I’m involved in this kind of thinking in my professional capacity. But sometimes it’s helpful to take a step back and think about these things not as a marketer, but as a user. Nothing crystallizes that more for me than when I am helping my non-tech-savvy mother learn how to do something or other online. And it led to my thinking about some of the worst decisions that digital marketers can make, which are sure to lose them some customers.
Here are 5 of my pet peeves, in no particular order: