Last Monday, I went with a group of colleagues to Cinéma du Parc to watch the screening of the 57th annual Cannes Lions Film Festival.
I’ve been spending my hard-earned cash on the privilege of watching advertisements for a number of years now. Invariably, there are some brilliant ads, some so-so ads, and some ads that – as they say in the military – induce genuine whiskey-tango-foxtrot moments. Purely from an entertainment standpoint, the show was well worth the price of the $7 ticket.
But to us marketers, the Lions offer more than just a fun night out. Here are some lessons from Cannes that we can apply to our work every day: