Just get moving: Overcoming digital paralysis

moving-day I’ve finally up and moved. Welcome to my new home here at WordPress. And, apologies for being out of touch for so long.

See, when I started this blog back in 2010 over at Typepad, that platform was all kinds of modern and full-featured. But, digital years are like dog years. Seven years later, my non-mobile responsive site on a limited-access platform wasn’t looking so new and shiny anymore.

I knew I had to migrate the blog over here. I just never seemed to get around to it. Despite being in the industry for fifteen years, my actual technical skills are fairly limited. I’ve set up WordPress blogs before, and I knew how easy it was to fall down the rabbit hole of trying to figure out how to do those million things right, from design to functionality to site admin. The actual work involved felt daunting. Because I never felt like I had enough time to finish the task, I never actually started it.

I’d fallen into the classic digital paralysis trap: Because I couldn’t do everything, I stopped myself from doing anything. Which is why it’s been nearly two years since my last post.

Oops.

The thing is, plenty of companies suffer from digital paralysis, too. The rate of change in digital is too fast for most corporations to keep up.

Continue reading “Just get moving: Overcoming digital paralysis”

Finding new lands

The year was 1497. An Italian explorer, Giovanni Caboto, better known John Cabot, set off from Bristol, England in a ship called the Matthew, with a charter from King Henry VII giving him and his sons authority to “sail to all parts, countries and seas of the East, the West and of the North, under our banner and ensign. And to set up our banner on any new-found-land“.

As I prepare to embark on a new adventure in my own life, it therefore seems particularly fitting that I have prefaced it with a visit to beautiful Newfoundland. Standing at Cape Bonavista – widely believed to be the site of Cabot’s original landfall more than 500 years ago, I was able to look out at the vastness of the Atlantic and wonder how Cabot and his men must have felt when they embarked on their voyage. Were they enticed by the prospect of riches, fame and fortune? Were they fearful of the unknown? A little of both? (Photo: Cape Bonavista, Newfoundland. Photo credit: Sari Stein.)

Sometimes in life, you have to take a chance. You have to leave the comfort and security of the known, and embark on a voyage to undiscovered lands.

After four and a half years working with the incredible and talented team at Twist Image, I’ve made the decision to move onto the next challenge.

It’s bittersweet, of course. But, onwards and forwards. The new lands are waiting to be discovered, and my ship is rigged and ready to set sail.

This isn’t goodbye. This is the start of something that I believe will be awesome. Watch this space.

The headspace experiment

The experiment: A new blog to discuss thoughts and ideas from the scary recesses of my brain related to the vast fields of digital marketing, social media, strategic marketing and advertising.

The objective: Contribute something of value to the conversation, without simply adding to the clutter.

The expected outcome: Optimistic.